One of the best features of MyAdMarket are the anti-fraud measures used by the system, specifically our Traffic Quality Index (TQX). The TQX is a built-in traffic quality test that assesses every traffic source connected to your ad network. It is an industry-first feature that will completely change your ad business, and will become an invaluable tool for you and your clients.
The TQX uses 3rd party auditing and MyAdMarket’s own growing pool of data to give each traffic source a traffic quality test, then the results are given a simple score out of 100. The score is a reflection of the likelihood of conversion from the traffic source. A score of 0 indicates that a traffic source will result in a very, very low rate of conversion, and a score of 100 means that there will be a very high rate of conversion. This is a great optimization tool, and will significantly improve traffic acquisition costs and monetization for your business.
Benefits for Ad Networks:
- Easy investigation into advertiser’s complaints
- 3rd party auditing to quantify advertisers’ benefit
- Deliver high quality traffic to your clients
- Protect and strengthen direct advertiser relationships