Affiliate Marketing: Will You Make It or Will You Fail

Affiliate marketing as a business has been around for quite some time now. In fact, many people have made a fortune in this internet business. Likewise, quite a considerable number of investors failed in this endeavor.screenshot-from-2016-09-29-15-33-34

Managing Expectations

Because of its lucrative nature, many people are tempted to try their hands on affiliate marketing. Who wouldn’t be lured when you read everywhere that this or that guy earned thousands of dollars with just a few hundred investment.

The promise of a profitable venture even push some investors to gamble on their future and their family’s fortune. While we can always dream big, we always need to manage our own expectations when it comes to affiliate marketing.

Yes, there is profit to be earned; and yes, the opportunities seem endless!

However, you need to be realistic when it comes to your expectations.

You see, there are a number of important factors that you have to deal with when you start with affiliate marketing—starting with your understanding of cash flow.

Do not come into internet marketing with the unrealistic expectation that your five dollar investment will give you a turnout of a thousand dollars. Even if you double your initial investment every single day of the month, you will still end up short of your $1000-target.

The Life Cycle of an Affiliate Marketing

The opportunity to earn big in affiliate marketing is open to everyone—that is, if you are willing to invest soundly and devote enough time to make it work. While you will see a lot of testimonials saying that they have made a fortune out of internet marketing, the reality is that success does not come in the proverbial silver platter.

Sad to say, most affiliate marketing investors last no longer than six or seven months. The first three months is spent on learning the ropes of internet marketing, while spending money on investments such as website, servers, and all other stuff that they were made to believe will give them a hefty return.

By the fourth to the sixth month, they have already invested heavily on a lot of useless stuff without getting a dime in return. In the meantime, they have mounting bills to pay and other expenses that they need to pay for on a daily basis.

For those who have full time jobs, they find their affiliate marketing venture eating up their regular income. Those who foolishly threw all their eggs in the internet marketing basket find themselves with deeper and deeper into trouble because they have not realized the promise of profit windfall.

Pave Your Own Road to Success

Being successful in affiliate marketing rests solely on what you do (or do not do). The opportunities to earn big abound and there are plenty of products and services that can help you reach the pinnacle of success. However, you must do all the work!

Here are some important points that you have to consider before you plunge into the affiliate marketing waters:

1. Know Your Motivation

Earning tons of money is not motivation enough to be successful in internet marketing. You can achieve the same by being diligent in your job or by establishing your own company. What does internet marketing have that will motivate you to devote your time, effort, and resources to make it work?

2. Understand What Affiliate Marketing Is

Before you invest your first dollar, gain some working knowledge of internet marketing: what makes it tick; what opportunities are there; what are the risks; how much time do you need to devote; what is expected of you to make your venture successful?

These are just some of the questions you need to answer for yourself!

3. How Much are You Willing to Invest

Do not be fooled by testimonials that say that just a few dollars will earn you thousands. Like in any real world investment, how much you are willing to invest in affiliate marketing will determine how much you will eventually earn.

Let us take two investors on the affiliate business as an example; one invests $100, the other $1,000. If their venture promises a guaranteed 10% profit every month, the former takes home only $10 while the latter takes home 10 times more.

Now if you will consider the expenses needed to put up an affiliate marketing website, can you imagine how far your $100 investment will go?

In the same token, investing a large amount of money does not equate to success. Having “unlimited” capital may lure you to complacency simply because you have the money to “burn”.

What is important for you to become successful in affiliate marketing is your attitude towards your investment. A conscientious investor makes sure that every penny of his investment is spent wisely. He or she is always afraid to lose money to the point that he will guard his investment with an eagle eye. More importantly, he invests on stuff that will help him boost his position or investment.

4. Be Realistic

What do you want to achieve in your affiliate marketing venture? How much do you want to earn from your investments? What is your timeline in earning your first real profit?

When you delve into the world of internet marketing, you must be clear and realistic with your expectations. Treat it like a real venture in the brick-and-mortar world. Keep in mind that unless you have the cure for cancer, you will not earn millions of dollars in internet marketing overnight.

Establish a clear cash flow and work within a reasonable timeline. More importantly, determine how many hours a day are you willing to spend to make your venture work. Be flexible, be it in your time or your investment. If you need to add two or three more working hours to make sure everything works smoothly, do so. Putting in the work now ensures you a better future because you are setting yourself up for success.

5. Keep in Mind that You are A World Player

Investing in affiliate marketing is playing in the world stage. You are out to compete with other individuals around the globe who have the similar goals and aspirations as you are. Hence, you need to stand out!

The only way for this to happen is to arm yourself with knowledge of the specific field you chose. Be bold enough to experiment to find out what works and what does not. In the same manner, be cautious enough not to jump into every opportunity you thought might bring in the dollars.

Affiliate marketing is a lucrative business; it will give you an opportunity to earn more than what you ever dreamt of. However, the road to success is not paved in gold. Many investors have been waylaid on the sides because they were not prepared for the challenges that come with this type of venture.

Learn the skills necessary to become successful; psyche up yourself to become one. Know your strengths and limitations and make them work for you! provides the affiliate management platform to measure, track and optimize your offers. It also provide traffic quality engine to affiliates to measure the quality of traffic soruces. For more information, please go to

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